Its been awhile since we found out some of the new standards Google has on how people will do searches. Its all about experimentation, how things work and trial and error to find out how they really want their standards for web sites. This is according to studies done on how people search and devices now being used.
In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on mobile devices today than on computers.
We often make changes to the guidelines as our understanding of what users wants evolves, but we haven’t shared an update publicly since then. However, we recently completed a major revision of our rater guidelines to adapt to this mobile world, recognizing that people use search differently when they carry internet-connected devices with them all the time. You can find that update here (PDF).
This is not the final version of our rater guidelines. The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.
At Coffee Web Design, we have been converting sites that need to meet these standards and getting our clients up to speed on how their web sites operate for future search standards. If you need us to look at your site or need to meet these new standards, please feel free to contact us.