How Restaurants Can Help Customers during COVID

How Restaurants Can Help Customers during COVID

Restaurants are the heart of many communities. It’s where couples enjoy a date night, families celebrate taco Tuesday, and teams gather for postgame grub. But as the world grapples with how to respond to COVID-19, both national chains and independently owned restaurants are quickly strategizing to find new ways to serve their communities.

From one restaurant owner:

While I manage the Restaurant teams at Google as my “day job,” I am also a restaurant owner who is personally experiencing this crisis from the front lines. My wife and I opened Seven Scoops & Sips in 2019, and we donate a portion of our earnings to worthy causes. (Seven Scoops has been able to donate over $60,000 in the past nine months because of community support.) Before COVID-19, the store was packed every night because people knew that their purchase of an ice cream, coffee, or acai bowl was helping to fund local schools and sports programs, cancer victims, homeless youth, children in need in Harlem, villages in Kenya, and other local and global causes. The sting of this crisis is especially hard since now all funding is put on hold until business can resume.

The pandemic presents unique challenges for Seven Scoops and the industry. And while the path forward depends on many variables, here are some strategies restaurants are adopting to support their customers in this unprecedented moment.

Help your customers plan and prepare

When uncertainty is top of mind, people are looking for information they can trust. This is even more evident when it comes to accessible and available food options nearby. “Take out” search interest has increased 285% since the start of March.1 Being there to help people navigate this new normal with up-to-date and relevant information can make all the difference.

What does Google Search recommend?

Proactively communicating changes that affect your restaurant across customer-facing channels is crucial.

Following these guidelines will help your business in these uncertain times for everyone. It helps you avoid the questions by just following certain steps for your business to keep your customers informed.

Proactively communicating changes that affect your restaurant across customer-facing channels is crucial in helping people plan and prepare. Updating your Business Profile on Google is one way to do this. Updates you make on your profile about your location, such as changes in your restaurant hours, including temporary closings or modified hours, will also appear on Google Search and Google Maps. And, at a time when people are assessing what best fits their needs, providing information, like whether you’re offering takeout or delivery, is a way you can help users decide what’s right for them.

Communicate takeout or delivery solutions effectively

For the last five years, “restaurants near me” consistently ranked as the most popular “near me” search.2 But consumer behavior has changed. The focus has shifted to alternative mealtime solutions. We’re seeing more consumer interest related to “delivery” in the last three weeks as a result of national guidance to shelter in place; search interest for “food delivery” related queries has spiked 100%.3

Informing people of your alternate dine-out options helps customers and your employees remain safe during recommended social distancing periods. Solutions like Local campaigns can help you customize your communication to include only locations where you offer dine-out options.

Reassure strict restaurant safety and sanitation measures

Today, more than ever, when choosing where and what to eat, safety is paramount. In fact, search interest for “is food delivery safe” has increased 650% across the U.S. since the beginning of March.4 Reassuring customers that you understand the concerns for safety and are taking important steps to address the current situation is key.

These actions include sharing updates on new implementations, like whether you’ve established a dedicated team to focus on food safety. Other examples may include applying more stringent cleaning procedures, increasing the frequency of hand-washing among staff, and updating training materials for employees.

Further, communicating your employee sick leave policy or addressing time off for ill employees is another way to show how you are minimizing the possibility of putting your workers and customers at risk.

In this challenging time, the last thing people want to worry about is meal options. By alleviating these concerns with relevant communication and safe, convenient choices, you’re providing the assistance they’ll remember and appreciate.

By doing things important now for your business and your customers, will help everyone in the long run while you concentrate on reorganizing your business goals. If you need help with any of this, please contact us so we can help you achieve these goals to better serve your customers.

Read the Full article: How restaurants can better assist customers during times of uncertainty

 

 

 

List your business on Google

List your business on Google

So you have your business web site now and need to list your business on Google. To boost your search engine recognition, the best practices are:

  • Web site completed (we deal with WordPress web sites)
  • Check settings for search engine crawling site maps (if you do not have one we can help with this)
  • Submit and verify your web site with Google
  • Submit for desktop and mobile standards (we can help with this if your web site doesn’t meet these requirements)
  • Submit information for a business listing in Google. (see that information below)
  • Verify with code given by Google.

Complete, now let’s get started!

 

What does a business listing on Google include?

  • Address to your business location
  • Link to Google Maps and Directions for customers
  • Phone number
  • Hours of operation (and you can change these for holidays etc)
  • Short description of your business
  • Link to your web site (if you don’t have one, contact us for a quote)
  • Ability so someone can send your information to their mobile device
  • Upload of photos about your business
  • Reviews from customers

Get higher rankings when you have a business listing and it is verified through Google.

Coffee Web Design can help you with your Google business listing. We only charge $25 to do this. You must be at a be at the business phone number to complete verification.  If you do not have a business phone number, no problem, here are other ways to verify, but it will take more time. You can schedule an appointment to come by our office located in East Flat Rock, near Hendersonville, NC.

If you have not already had Google crawl your site, we can consult to make sure you have the tools needed for Google to crawl your site. Once you do, then we can submit this to Google to crawl your site and then list it on Google business. This would be at our hourly rate of $45.

Let’s start in 2020 with your business listed on Google! Contact us!

 

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