WordPress Training Classes coming soon!

We know 2015 is almost over however we are working hard to ring in the new year by having some web classes and seminars for small businesses and WordPress users. Look for our coming up classes and where they will be held at locally.

Our plans for the future classes? A couple of examples are:

  • Get your business listed on Google. Step by step instructions on how to list your business and verification process of Google and Google maps.
  • WordPress – from understanding the basics to more advanced classes on getting to know WordPress, Search engine optimization and how to boost your rankings by posting.

We have a lot to come and a meeting place where the public will be invited to attend these classes. We look forward in ringing in the new year and helping you to succeed on the internet.

The Coffee Team


Recalculate your SEO in WordPress with Yoast

If you have a WordPress site and you haven’t been using the Yoast SEO tool, you should be doing that. Yoast is a significant tool that has helped many with understanding SEO. We recommend you use that tool to help you as a guideline to SEO for your site. Especially a WordPress site.

Why Yoast for SEO?

That being said Yoast keeps up with new search engine guidelines and their updates Like the new Google SEO Guideline standards just released. This is especially important when they have changed over the past few years and it says a lot about their reputation in development of their product for WordPress SEO plugins!

Today, Nov 20th, 2015, Yoast released an update and you need to  recalculate the scores on your site. Yoast of course gives you the tools to do this with! When you login to your administrative area, you will see the update notice in your WordPress Dashboard (after the update is installed). It will prompt you to update and analize your scores. One click and wait for Yoast SEO to do the rest. This is them keeping up with the updates from search engine requirements after the recent Google release while search engines are looking for quality of content.

Yoast released today:

Google Quality Rater guidelines

Google employs a group of people who manually rate their search result on a continuous basis. A feedback loop to tell them whether specific changes worked, whether some sits are spammy, etc etc. They give these raters a set of guidelines to work with. These guidelines were leaked before, but now Google has decided to just publish them publicly.


Leave it to Yoast to keep up with the requirements of search engines and providing such a quality tool for SEO for WordPress users! If you need us to look over or install Yoast on your WordPress site, contact us.

Yoast also provides professional SEO services as well at a reasonable price for SEO.

Take a few minutes and recalculate your SEO in WordPress

Google releases new standards

Its been awhile since we found out some of the new standards Google has on how people will do searches. Its all about experimentation, how things work and trial and error to find out how they really want their standards for web sites. This is according to studies done on how people search and devices now being used.

In a new release by Google on November 19, 2015:

In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on mobile devices today than on computers.

We often make changes to the guidelines as our understanding of what users wants evolves, but we haven’t shared an update publicly since then. However, we recently completed a major revision of our rater guidelines to adapt to this mobile world, recognizing that people use search differently when they carry internet-connected devices with them all the time. You can find that update here (PDF).

This is not the final version of our rater guidelines. The guidelines will continue to evolve as search, and how people use it, changes. We won’t be updating the public document with every change, but we will try to publish big changes to the guidelines periodically.

At Coffee Web Design, we have been converting sites that need to meet these standards and getting our clients up to speed on how their web sites operate for future search standards. If you need us to look at your site or need to meet these new standards, please feel free to contact us.

10 Simple Hacks to Boost eCommerce Conversions Immediately

10 Simple Hacks to Boost eCommerce Conversions Immediately

When it comes to having and ecommerce site, there is no overnight instant success but rather you have to drive traffic to your site to start selling ecommerce. We found this interesting article that explains more in detail about conversion rates and how unique visitors to your site are important in boosting your over all sells for your merchandise. There are several ways of driving traffic to your site, depending on what you sell and how you want to sell it.

When it comes to sales, it’s all ultimately a numbers game. To sell 1,000 products, you do the numbers to find out how many people you need. If you have a 10% conversion rate (that is, 10% of the people who visit your site go on to buy), you need 10,000 unique site visitors. If you want to increase sales to 1,500, you must either find an extra 500 site visitors or increase your conversion rate to 15%.Most eCommerce strategies focus on increasing site visitors.

SEO, social media marketing, content marketing, PPC ads, and traditional advertising methods all focus on casting a broad net to drive more traffic to your website. Conversion optimization focuses on encouraging your visitors to become customers after they’ve found your site.Regardless of the importance of conversion optimization, it remains one of the most neglected aspects of eCommerce marketing.

Most online stores have an average conversion rate of 1-3 percent; they don’t focus on the psychology of web users. But if conversions remain low, it will be difficult to run a sustainable business.That’s why you need to address the hiccups in your conversion funnel. Conversion optimization is about getting more out of existing customers and increasing the ROI of your current investments. The profit is tied to the conversion rate, so it pays to focus on this metric.

To explain how to boost your ecommerce conversion rates, get more info from the 10 simple hacks to boost ecommerce.

Source: 10 Simple Hacks to Boost eCommerce Conversions Immediately | Elegant Themes Blog

Google Changes the Way URLs are seen in Search Results

Recently Google announced it is changing the way things are seen in search results. Of course it is best to get your site up to compliance with this new structure. No more ugly URLs for site listings, but rather your site must be displaying friendly URLs and it will show the results as breadcrumbs for your pages or posts. This means your site has to be written with friendly URLs for Google’s indexing.

Why we are working hard to make sites and Wordress Sites Mobile Friendly!

Well-structured URLs offer users a quick hint about the page topic and how the page fits within the website. To help mobile searchers understand your website better when we show it in the mobile search results, today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.

Here is the way Google is showing us an example of how the new structure will look.

domain_replacement_before    domain_replacement_after


As you can see in the first image is how Google has been using the URL structure , which, depending on your site, this can lead to very LONG URLs. So to shorten these for mobile users they will now be using site names and breadbrumbs for users as seen in the second image.

Starting now what do you need to do to comply with Google’s newest method of Structured URLs?

Make sure you have all friendly URLs for all of your site structure.

You can test your structure markup by using the Testing Tool

Then you need to ask Google to recrawl your site.

This may take a little (or alot depending on your site URL structure currently) time and effort to get things right , however this is the only way to keep your site structure up to Google’s demands and keep your site displayed for users on any device.

If you are using Worpress – Get a good SEO tool for your site.

The structure of the internet is changing. We must keep up!

If you have any questions, please contact us to have a look at your site.



Best SEO Plugins for WordPress

Best SEO Plugins for WordPress

If your are using Worpress , you want a really good SEO plugin to help you rank your site and give you the tools for SEO to help the beginners in SEO and advanced. So you really want to get your WordPress web site into the search engines and want to do everything right to help with your rankings. There are a couple of WordPress Plugins for SEO that we feel are really helpful tools in helping you get ranked!

WordPress SEO – By Yoast!

We have all good things to say about the SEO plugins Yoast SEO Tools! They have the SEO team gurus who have created an extremely helpful tool to use in your WordPress site that help you with optimization tools and what is best practice for getting good SEO, or can help you make it better.

Will a picture help on your page? SEO by Yoast will tell you! Need internal links or more verbiage? All of these tools are available through their WordPress SEO plugin.

Yoast SEO also has available SEO plugin tools to help you optimize your site, watch analytics and even SEO for Woocommerce. Their team can review your site and optimize it as well.

Yoast also creates a XML sitemap which you will need to submit your site to top search engines. Great job!

You have to be a premium member to get support, but its worth your dime!

With over 1+ million users, we didn’t expect a number any lower!

SEO Ultimate

SEO ultimate plugin has tools and bulk editing tools to make optimizing your site faster. you have the power and control to change titles, tags, etc relevant to your sites content.

It has an out of the box readiness that is easy to use. Just install and you are ready to get started! Including markups that Google and other search engines eat up!

Either one you choose, set aside time to really use these helpful SEO tools provided.

Its all they do!

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